Representation : France & The UK
Donae’o aka Ian Greenidge was always destined to make a career out of music after growing up in a house where melodies were a major force. His mother was a singer and as a youngster growing up in north west London it was common place for her to be heard belting out tunes in the house. A young Donae’o was also a regular companion when she was out performing and loved soaking up the atmosphere. In fact you could say this is where he felt most at home.
His was never a story of numerous talents shows and performing in school plays, but by the time he was in his mid teens he had already attracted a management outfit, and released a single Falling’. During his teens Donae’o (which means ‘Gift from God’) would release and re-release a few singles, most notably Falling and Bounce under various management outfits. Both singles made an impact on the underground, with Bounce winning an award for Best Live P.A at the People’ Choice Awards in 2003. All of this set the foundations for Donae’o’s future success. ‘Both of these songs kick-started my career,’ says the now 25-year-old. In his late teens and early 20’s he released a few more underground singles, but was mainly out of the spotlight as he focused on working on a plan to orchestrate the next stage of his career.
The plan? To take control of his career himself, minus any management. He had penned a tune called Devil In A Blue Dress, and this was the one he felt could really turn things around, and he was right.
Despite enjoying the advantages of pushing his career by himself, the talented singer is smart enough to acknowledge the benefits of having a strong team on board, as long as it is the right team. Step forward bourgeoning profile and brand building company ‘My-ish inc’, who have more than added to the project, tailoring it to ensure maximum success from the underground to mainstream.
When asked to describe what he brings to the table as an artist, Donae’o says: ‘I bring the energy, and that’s what’s make me appealing. It also means that whatever kind of music a person is into they are usually moved by my songs. I have seen it with my own eyes. I don’t say that to be big-headed, I say that so appreciative that I have been blessed with this gift.’